Partnership
The Best Partnerships
Don't Look Like Sponsorships.
They solve real problems, enable real moments and become part of the story
because they genuinely belong there.
Not visibility for visibility's sake. A role that matters.
The Opportunity
One Project.
More Than One Moment to Matter.
GROOVE creates meaningful opportunities before, during and beyond the world record – without forcing every partnership into the same shape.
THE BUILD-UP
The preparation, transformation and creation of the project – documented as it happens and shaped by the people and partners helping to build it.
THE RECORD
A 168‒hour moving live event across the United States – built around performance, artists, cities, production and real‒time storytelling.
WHAT FOLLOWS
Documentary, content and stories created from everything the journey leaves behind – extending the value far beyond the final second.
Where Brands Fit
Don't Find a Logo Space.
Find Your Role.
The strongest integrations start with something the project actually needs – a product, service, technology, platform or capability that helps make the story possible.
Support the Person Carrying the Attempt
01
HUMAN PERFORMANCE, RECOVERY & MED
Performance, recovery and medical solutions that support endurance, resilience and the physical demands of a 168‒hour attempt.
Fuel 168 Hours
02
NUTRITION & HYDRATION
Nutrition and hydration solutions that provide reliable energy, recovery support and daily endurance throughout the entire record attempt.
Shape the Performance
03
MUSIC, INSTRUMENTS & LIVE CULTURE
Instruments, music brands and live‒culture partners that become a genuine part of the performance and its changing musical world.
Move the Project
04
MOBILITY, TRAVEL & LOGISTICS
Vehicles, transport and mobility solutions that keep people, equipment and the performance moving from one location to the next.
Give the Record a Place to Happen
05
VENUES, CITIES & DESTINATIONS
Venues, cities and destination partners that turn each location into a meaningful part of the record and the story.
Carry the Story Further
06
MEDIA, PLATFORMS & DISTRIBUTION
Media and distribution partners that help the project reach audiences through live coverage, editorial storytelling and digital platforms.
Help Unlock the Scale
07
STRATEGIC & FUNDING PARTNERS
Strategic and financial partners that help unlock scale through funding, access, expertise, networks and long‒term support.
Capture the Story
08
PRODUCTION & CINEMA TECHNOLOGY
Cameras, audio and production technology that capture the project reliably and turn real moments into cinematic content.
Keep the System Running
09
DATA, POWER & CONNECTIVITY
Data, power and connectivity solutions that keep production, communication and livestream infrastructure running wherever the project moves.
These fields define the system. A partnership itself can cross them.
The Value
The Value Is In
What We Create Together.
When a brand plays a meaningful role in GROOVE, the partnership can create content, experiences and communication opportunities that go far beyond traditional sponsorship visibility.
01
STORY INTEGRATION
Show how a partner's contribution becomes part of the real journey — through moments documented as they happen.
02
ORIGINAL CONTENT
Create dedicated video, photography, social and behind‒the‒scenes content around agreed partnership activations.
03
PRODUCT & SERVICE INTEGRATION
Put products, technology and services to work in real situations where they genuinely support the project.
04
LIVE & EVENT EXPERIENCES
Create opportunities for brand presence, shared experiences and activations around selected events and milestones.
05
PR & SHARED COMMUNICATION
Develop joint announcements, campaign stories and communication opportunities that both sides can build upon.
06
DOCUMENTARY & LONG-TERM CONTENT
Explore further storytelling opportunities through documentary development, original footage and content beyond the record.
The strongest visibility comes from genuine involvement.
Built to Grow
Start with a Role.
Grow with the Journey.
A partnership doesn't have to begin with the entire project. It can start with a defined role, activation or milestone — and grow when the collaboration proves its value for both sides.
01
START
Begin with a clearly defined contribution or activation.
02
PROVE
Experience the collaboration and see what it creates.
03
GROW
Explore a bigger role when the partnership makes sense.
→ A partnership that grows through shared experience.
Build trust through action. Then decide together what comes next.
The Partnership Approach
A Shared Vision.
A Clear Agreement.
Every partnership starts with a real connection between what GROOVE needs and what a brand wants to achieve. From there, we define an activation that makes sense for both sides.
01
THE FIT
Where does your brand genuinely belong in the project?
02
THE OPPORTUNITY
What can we create around that contribution?
03
THE AGREEMENT
What scope, deliverables, timing and rights can we clearly commit to?